Alex was responsible for introducing the first 100% electric taxi in the form of Nissan’s LEAF
Alex Hurst assumed the position of managing director of Readypay Limited and Phoenix Taxis North East Limited in 2010. Since then both companies have enjoyed unprecedented year-on-year growth, despite the continuing difficult financial climate.
Within just 4 years as Managing Director Alex increased overall turnover from £1.6 million in 2010, to more than £3.8 million in 2014, expanding the company fleet from 80 to over 250 vehicles.
A passion for and commitment to running a sustainable business has driven the transformation of Phoenix Taxis into the first truly sustainable taxi company in the North East. Back in 2013 Alex was responsible for introducing the first 100% electric taxi in the form of Nissan’s LEAF.
Phoenix Taxis continues to lead the way in this field with the UK’s largest zero carbon fleet. Under Alex’s leadership Phoenix continues to invest in the latest green technologies and remains the North East’s premier sustainable taxi firm.
His work in delivering the UK’s first low carbon taxi fleet saw Alex appointed as a board member for Zero Carbon Futures, who aim to develop new technologies surrounding low carbon vehicles.
Outside of the world of sustainable travel Alex is also Managing Director of What a Hoot Nurseries. What a Hoot offers a modern nursery, after school and day care service to families in Bedlington and Blyth.
An avid Newcastle United supporter, Alex takes an active role in the running of the Newcastle United Supporters Trust and true faith fan site. More recently Alex has been involved in the creation and running of the 1892 Pledge scheme which seeks to raise funds to allow fans to buy a share of the club.