Alex was responsible for introducing the first 100% electric taxi in the form of Nissan’s LEAF
Alex assumed the position of managing director of Readypay Limited and Phoenix Taxis North East Limited in 2010. In the 6 years since, the companies have enjoyed unprecedented year-on-year growth, despite a difficult financial climate.
Alex’s primary business achievement has been increasing overall turnover from £1.6 million in 2010 to more than £3.8 million in 2014, expanding the company fleet from 80 to over 250 vehicles.
Alex’s passion for running a sustainable business has driven Phoenix Taxis to become the first truly sustainable taxi company in the North East. Alex was responsible for introducing the first 100% electric taxi in the form of Nissan’s LEAF. Phoenix Taxis continue to lead the way in this field with the UK’s largest zero carbon fleet with over 20 Nissan LEAF taxis on the road.
As well as running over 40 hybrid vehicles, Phoenix Taxis remains the North East’s premier sustainable taxi firm.
Alex’s work in delivering the UK’s first low carbon taxi fleet saw him appointed as a board member for Zero Carbon Futures, who aim to develop new technologies surrounding low carbon vehicles.